So the Taptic Engine is just rumble right? I know phones are different, but pretty much all my phones (Android) have had the whole "different vibrations for different notifications" thing for years. I don't know how Wear's ecosystem is, but I imagine it does the same.

I understand he's not saying it's not present in the competition, but I'm trying to get what the fundamental differences are

>When my phone vibrates, it feels like it’s telling me, Hey, I need you now. When the Apple Watch taps me, it feels like it’s telling me, Hey, when you get the chance, I’ve got something for you.

I don't know, but if I get tapped on the wrist, that feels a lot more like a "hey I need you now" thing.