Sounds like a strong case for intentionally skewing investment decisions towards women founders
It's not. All the study shows is that a bias is present, and that the bias identified in the controlled test is somewhat similar to the skewed results in "pitch competitions."
There's nothing in the paper showing the magnitude of effect this bias has on real-world investment decisions. The evidence you need is a prediction that not only will eliminating this bias improve returns, but that the improved returns are worth any costs associated with eliminating the bias.
It's not. All the study shows is that a bias is present, and that the bias identified in the controlled test is somewhat similar to the skewed results in "pitch competitions."
There's nothing in the paper showing the magnitude of effect this bias has on real-world investment decisions. The evidence you need is a prediction that not only will eliminating this bias improve returns, but that the improved returns are worth any costs associated with eliminating the bias.