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gosh, there's so much i could say here; let me bullet-list:

b1. businesses have a need for collaborative writing

b2. businesses are mired in their ms-word mindset

b3. businesses will pay for a tool they need...

b4. ...unless they can get it for free from google

b5. i don't care about businesses; thus ends this list

*

w1. i care about writers, individuals exercising creativity

w2. writers don't write collaboratively; editors can suck it

w3. writers certainly won't pay for a collaborative tool

w4. it's highly doubtful writers will pay for any tool...

w5. ...but most especially if they can get it for free

w6. writers won't even _use_ an over-engineered tool

w7. writers want the tool to just get out of the darn way

w8. writers are quite happy with a empty field to write in

w7. editorially was over-engineered, and is penflip too

w8. draft-in started just right, but is now over-engineered

w9. writers don't trust storing their stuff "somewhere else"

w10. version-tracking is great, but not the be-all, end-all

w11. github? order-of-magnitude over-engineered for writers

*

c1. communication is pervasive (facetime, hangouts, twitter)

c2. collaboration doesn't need to be built into every tool

c3. to the extent it is needed, use stuff like sugarbox.io

c4. javascript writing tools will be beer- and speech-free

c5. i can point to a dozen, and release my own next week

c6. so nobody is gonna build a business on writing tools

c7. html is so old-fashioned, with http://strapdownjs.com



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