> Not really. 90% of Mac users don't care or know what Unix is.
This is exactly why it is brilliant. The average user is NOT a unix user, but the average developer is. The reason OS X is doing so well the same reason Facebook Home bombed. Developers are actually using the systems they are writing code for.
In a sense, however, this is egregious. Since 10.6 OS X has been about abandoning developers and professionals and catering to consumers. The removal of 2-dimensional workspace management, inconsistency in NATIVE application look and feel (this is ridiculous, I can understand when there's inconsistency in third party applications, but to have in-house apps look and feel completely different is absurd) and the inability to easily remove unneeded or unwanted "features" in the OS has made OS X a pain in the ass for many, including me.
I've vacillated on switching back to Ubuntu for quite a while now. I always end up making a Linux partition, installing Ubuntu on it, but I come back to OS X, just because
1. Less worry about configuration
2. Greater OS-wide service communication and integration
3. Laziness
I've been considering creating a GNU+Linux distro with an OpenStep-compatible toolkit at its core (http://gnustep.org/) so that I can get the famous Cocoa look and feel, but with the modularity of Linux.
This is exactly why it is brilliant. The average user is NOT a unix user, but the average developer is. The reason OS X is doing so well the same reason Facebook Home bombed. Developers are actually using the systems they are writing code for.