150 visitors on the site right now, so I guess it depends on your definition of "blowing up." We're getting visits from YouTube, Twitter, Reddit, etc. but I haven't dug into where exactly.
And as to "launching" in a thread, I don't really consider this a full "launch." Our product is needed, so even though it isn't ready we pushed it live.
Yeah, like I said the product is brand new. It discards everything with "RT" or "Retweet" as well as a few other things in it (if it weren't finals week it would discard everything with "pray," but we should be taking our exams right now). Soon it will split up different tweets and show them to different people.
Proof: http://d.pr/i/LDao
And as to "launching" in a thread, I don't really consider this a full "launch." Our product is needed, so even though it isn't ready we pushed it live.