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> People under-appreciate (or have forgotten) that a lot of happiness is is related to anticipating as opposed to getting

Shoppers & hobbyists who spend too much time browsing gear are well aware of this though generally don't like to admit it to themselves...

There was (I believe) a Korean app for people to fake shop so they get all the dopamine of the hunt without the cost of actually buying anything.



I began and ended many hobbies in the novelty phase by endlessly reading about them, shopping, comparing features, etc. that I eventually became bored with them before spending a dollar. I got (almost) the whole novelty phase for free.


I've also found new hobbies sometimes allow cheaper gadget purchases / higher enjoyment-per-dollar than buying more junk for longtime hobbies.

The logical mechanism for me was - a hobby I've done 30 years I have probably upgraded through various classes of equipment such that anything left to buy is expensive. For a new hobby I am back to buying little $100 gizmos again.

Doesn't work for some hobbies that have a higher cost of entry.


> There was (I believe) a Korean app for people to fake shop so they get all the dopamine of the hunt without the cost of actually buying anything.

* E.g., https://foodnevercomes.com

* https://www.cbc.ca/radio/thecurrent/fake-shopping-website-ap...


HeisenShop sounds like a great app idea for shopaholics -- automatically don't buy / cancel random or exceeding-monthly-budget items without telling the user.




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