Interesting. So everyone should be doing the lease.

artisinal · 2026-09-10T00:24:57

No, because then you pay full price. If you buy your iPhone at a third party retailer the price is much lower.

The iPhone Air is €1329 at Apple and €849 at retailers.

dyauspitr · 2026-09-10T19:27:15

I don’t think American retailers do the subscription model anymore, which is what would let them subsidize phones like this.