Why does the Vision Pro exist then? What is that if not a niche? What about the iPad Mini or for that matter the Mac Mini, which if not for the recent AI craze would have been cut in the next few years for sure.
Apple can absolutely do niche products. Just not this one I guess.
>>The Mac Mini is an entry level product I see quite lot of people pick up. How is it niche?
It's a stationary computer that requires a standalone monitor, keyboard and mouse/touchpad. People just buy a laptop instead, a dedicated "computer" space at home is increasingly a thing of the past. And especially now if you can get the Neo for very similar money I have no idea why you'd buy the mini if your entire computer use is Facebook and maybe some word editing from time to time.
Yeah and the production numbers from the start seemed to indicate that Apple knew it wouldn't be extremely popular.
FWIW, I bought one knowing this, and have zero regrets. Amazing hardware, it's the best personal display on the market. I use it for the majority of my movie watching.
The Vision Pro (and the folding iPhone Duo) involve developing a lot of underlying technologies that will be useful in currently popular or potential future product lines, even if the market they serve themselves is niche.
Apple's whole thing is that they don't do niches. Support a select few versions of select few products very very well is the whole MO