Advertising funds large parts of the open internet. Killing ad means killing independent content creators for example. Over-regulation and censorship like "chat-control", that only benefits big players like Amazon, Meta etc. is what kills the internet.

independent of what or who?

independent of established corporations and institutions

well, there's plenty of that out there (including from me) without ads on Codeberg

You mean: the planet.

(because it drives consumerism)