To me it was a lot that it was so wordy and had weird syntax. Semicolon as a separator instead of "end of this line or statement" felt just insane to someone who just had understood (not really, even) how an assembler worked.

I think if it had more C like syntax and was sold as "C, but hardly any footguns", I would have liked it much better. I don't even know what was Pascal and what was Borland stuff, but I remember that I was reluctantly very impressed with its "module" system or whatever it had instead of .obj and .h files.