If I think of everything I use electricity for these days, lighting* is pretty far down the list of usefulness. The sun can fill 80% of my lighting needs, giving up on the 20% really doesn't seem like it would be that painful.
I actually thought the list of items in the ad in the article was far more convincing than lighting as a use case.
Today my list of more important use cases would include things like long distance communication, refrigeration, transportation*, cooking/manufacturing, computing, data storage, small cameras, medical uses*...
except in so far as light is how I use electricity to make light for information transfer purposes. Something like e-ink would be an adequate substitute though.
* ICE engines do fill a lot of this niche, but not all of it. Subways, elevators, and the like are made much better via electricity.