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Right, someone willing to regularly pay $20/month is probably worth closer to $40/month to potential advertisers.

It probably scales all the way up until $10k/month, which is near the upper limit of what super-luxury brands, that would buy ads online, can earn per customer.

So the curious implication is that such services could be 'free' or $20k/month.

But with a changing advertising market and lower budgets, FB might view the alignment of incentives more beneficial.



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