For mobile, I switched to Firefox which was a fantastic decision. Firefox on mobile is as fast as Chrome whilst allowing the much needed adblock and darkmode plugins.
I'm hesitant to do the switch on desktop right now because, last time I checked, Firefox was slower than Chrome. However, the day I see ads on Chrome will be the day I am forced to make that switch. I do not need my browser experienced tainted by the slowing and frustrating appearance of ads nor do I want my mind subject to the so often poisonous online marketing.
While I worked there, I heard about user studies Mozilla performed comparing Chrome and FF. It turned out that with all branding stripped, users found FF to be faster - but as soon as it became 'Chrome' vs 'Firefox', users always chose Chrome. I recall they actually faked browser UI's (i.e. made FF look like Chrome and vice versa) to test if it was about branding - and it was.
The reason I bring this up is I assume a lot of folk are in that bucket. Chrome was on top for a long time, and I think people are hesitant to switch to FF, despite the effort Mozilla has put into revamping/rewriting their browser.
(Also, I find it interesting that you only have a quarrel with Google tracking you (via Chrome) if you _see_ the ads. They're still collecting data whether or not you see the end result.)
I'm hesitant to do the switch on desktop right now because, last time I checked, Firefox was slower than Chrome. However, the day I see ads on Chrome will be the day I am forced to make that switch. I do not need my browser experienced tainted by the slowing and frustrating appearance of ads nor do I want my mind subject to the so often poisonous online marketing.