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I think it's a generational thing.

A key generation using the iOS platform as a gaming device now is young - the under 25s. I suspect id has almost no penetration or brand recognition into that demographic. For id, the void between 1999 and 2009 merely contains Doom 3 (and Quake 4, sort of), a game that was not targeted at or appreciated by young gamers at all, who were all busy on their consoles.

id seriously needs to bring the younger generation on board and get known among that group, since the older gamers will naturally drop off over time (I'm 29 and was a huge id fan in the day but already have stopped buying and playing games on most platforms). Stocking it high and selling it cheap is a great way to do this, especially as many under 25s are living on gift iTunes store credit bought by parents.



I think you are part right. It was mentioned in a review that this is the first of many episodes in the series. I suspect that if this is true; the next ones will be higher priced.




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