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Does this really describe the world? Yes, people are more viscerally frightened by rare risks, but that is because there is no strategy to manage them.

But we deal with every day risks pragmatically all the time (look both ways before you cross the road!). Enormous resources are put into solving/managing these risks (airbags, speed cameras, police, regulations and so on).

Of course shark attacks are more frightening than drowning. Drowning is the thing I'm actively preventing, I have a good understanding of how it might happen and how I will avoid it. The shark is scary because of its unavoidable and arbitrary nature!



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